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Freshly vs Hello Fresh: Which is Better?

In this world of ever-evolving meal kit delivery services, searching for the best one can be a daunting task.

It’s overwhelming to compare options, analyze ingredient quality and nutritional information all while trying to budget appropriately.

Today we’ll tackle the debate between two giants in the industry- Freshly vs Hello Fresh- and help you come to conclusions about which is better for your unique needs and preferences!

In this post, we’ll delve into each delivery service in detail – from supply chain transparency, product quality & selection, cost efficiency and convenience factors.

So you’re well informed when making an educated decision. Let’s get started!

Summary of key points

The primary difference between Freshly and HelloFresh lies in the type of service they offer. Freshly delivers prepared meals that only need to be heated, while HelloFresh provides pre-portioned ingredients for customers to cook their meals from scratch. Freshly is known for its convenience and ready-to-heat meals, making it a time-saving option for those with busy schedules. On the other hand, HelloFresh is favored for providing fresh ingredients and allowing customers to enjoy the cooking process.

What is Freshly?

Freshly is a meal delivery service that provides customers with fresh, healthy, and chef-cooked meals delivered straight to their doorstep.

The company was founded in 2015 and has since become a popular choice for people who are looking for healthy, convenient meal options.

The company’s business model is based on providing pre-made meals which can be easily reheated at home without any additional cooking necessary.

When it comes to Freshly, the focus is on convenience and ease of use.

Customers simply select the number of meals they want each week and then choose from an extensive menu of delicious entrees and sides.

Once their selections have been made, the meals are freshly prepared by chefs and then shipped directly to their doorstep in special refrigerated boxes.

From there, all that’s left to do is reheat the meals and enjoy.

For those who are health-conscious or have dietary restrictions, Freshly offers plenty of options as well.

Their menu includes gluten-free, low-carb, and high-protein dishes that are designed to meet a variety of different dietary needs while still being delicious and satisfying.

Overall, Freshly is an excellent choice for anyone who wants healthy, tasty meal options without having to spend hours in the kitchen preparing food.

What is Hello Fresh?

Hello Fresh is a meal-delivery service that provides you with fresh ingredients and step-by-step recipes to cook delicious meals in the comfort of your own home.

Founded in 2011, Hello Fresh has quickly become one of the leading meal-kit services, operating in over ten countries worldwide.

With Hello Fresh, you have the flexibility to change your meal plan or skip weeks as needed.

You can also customize your menu based on dietary restrictions or preferences.

Overall, Hello Fresh is a great option for those who enjoy cooking but may not have the time or energy to plan out meals every week.

The service provides all the necessary ingredients and recipes delivered straight to your door.

Differences Between Freshly and Hello Fresh

Freshly and Hello Fresh are both meal delivery services that offer convenience to their clients, but there are significant differences between them.

Let’s examine the differences between Freshly and Hello Fresh in terms of pricing, meal options, dietary preferences, and delivery.

In terms of pricing, Hello Fresh offers various subscription plans based on customer needs.

You can get a two-person plan or a family plan.

Moreover, you can easily skip or pause your deliveries if you need a break.

In contrast, Freshly provides more straightforward pricing with pre-set meals plans starting at $8.

49 per meal.

Meal Options are also one of the most significant differences between these two services.

Hello Fresh provides customers with pre-measured ingredients and recipe cards allowing for more customization when preparing the meals.

Whereas Freshly delivers fully-prepared entrees that require only reheating making it faster and less messy to have dinner.

Regarding dietary preferences, Hello Fresh has options for vegetarians and those with allergies by providing meals that cater to diets like calorie-smart, low-carb in addition to other special diet plans upon request.

On the other hand, Freshly focuses on providing protein-rich dishes without placing limits on particular food groups such as dairy or gluten-free products.

Lastly, delivery locations vary for these two services.

Freshly delivers across 48 states throughout the USA but does not deliver to Hawaii nor Alaska so far; they also don’t allow selecting a preferred delivery day making it inconvenient for people planning their schedule ahead.

In comparison with Hello Fresh delivers wherever FedEx in-service from coast-to-coast plus HFOss is available.

Meal Options and Variety

When it comes to meal options and variety, both Freshly and Hello Fresh offer a wide selection of meals to choose from.

However, there are some differences between the two services that may influence your decision.

Freshly offers over 30 meal options each week, with a rotating menu that adds new dishes regularly.

They provide a range of dietary restrictions such as gluten-free, low-carb, low-calorie and paleo meals for those with specific needs.

On the other hand, Hello Fresh provides over 25 meal options every week that cater to different diets including vegetarianism, pescatarianism and more.

Both services offer seasonal recipes and allow you to select meals based on your preference.

While Freshly has a diverse range of meals from which to choose, with different cuisines represented every week; on the other hand, Hello fresh sticks to more classic recipes while adding seasonal ingredients to their menus regularly.

Ultimately, it depends on your taste preferences and dietary requirements when deciding who wins in terms of meal options variety between these two favorites.

Cooking and Preparation Time

For the ‘Cooking and Preparation Time’ factor, both Freshly and Hello Fresh tend to market themselves as time-saving solutions for busy individuals or families.

However, there are some differences in the actual cooking and preparation times between the two meal delivery services.

As we can see from the table, Freshly meals generally have shorter cooking times since they arrive fully cooked ahead of time.

In contrast, Hello Fresh meals involve more traditional cooking methods such as chopping vegetables or marinating meats, which can require more preparation time.

However, it’s important to note that even with Hello Fresh meals requiring some preparation work, their estimated cooking times are still relatively efficient compared to making a meal entirely from scratch.

Overall, if you’re looking for truly quick and effortless meals without any prep work involved, then Freshly might be the better option.

But if you don’t mind doing a bit of chopping or stirring on your own and want more variety in your meal choices, then Hello Fresh could still be a good fit.

Ingredients and Sourcing

When it comes to meal kit delivery services, one aspect that customers prioritize is the quality of ingredients used.

In this section, we will compare Freshly and Hello Fresh based on their sourcing and selection of fresh produce, protein, and other ingredients.

Based on the information gathered, it is clear that both companies have differing approaches when it comes to ingredient sourcing.

Freshly seems to have a close-knit relationship with its suppliers, ensuring quality control every step of the way during production.

Meanwhile, Hello Fresh seems to focus more on convenience rather than quality through its access to a variety of global suppliers.

Moreover, it must be noted that Freshly claims to use only high-quality ingredients which are minimally processed while HelloFresh does not give much detail about its ingredient selection process except for an assurance that its food is freshly sourced.

Overall, when it comes to ingredient sourcing, Freshly appears to prioritize overall quality over convenience while HelloFresh appears more focused on offering variety.

Pricing and Subscription Options

When it comes to meal delivery services, pricing and subscription options play a vital role in deciding which one to choose.

Here, we will compare Freshly and Hello Fresh on this basis.

As seen from the table, Hello Fresh seems costlier than Freshly, especially for their 6 and 8 meals per week plans.

However, it is crucial to note that the price point also includes the ingredients required for each recipe.

Freshly meals are designed as individual portions, which means that you can’t share a single meal between two people( cost-saving).

On the other hand, Hello Fresh’s portion sizes are larger; hence sharing is easy.

Both services offer flexible subscriptions that can be paused or canceled at any time without any extra fees or charges.

In summary, while Freshly can seem like a cheaper option initially when comparing price-per-meal costs and portion sizes offered by both companies, it’s essential to review their unique offerings carefully to determine what suits you best.

Delivery and Shipping

When it comes to food delivery services, getting your meals delivered on time is crucial.

Both Freshly and Hello Fresh have convenient options for delivery and shipping.

Freshly maintains a reliable nationwide delivery service that delivers meals between Wednesday or Thursday depending on the location.

However, keep in mind that actual delivery times may vary based on your zip code.

On the other hand, Hello Fresh offers more customizable options when it comes to shipping as they allow you to choose when you want your meals delivered – either weekly or several weeks at once.

While Freshly includes shipping costs in their meal plan pricing, Hello Fresh charges an additional $7.

99 per order for shipping fees.

It’s worth noting that Hello Fresh currently only delivers nationally alongside select international locations.

Both companies use eco-friendly materials for their packaging options.

Freshly uses differentiated recyclable packaging substances intended to maintain food freshness within 48 hours while keeping it cool using minimal refrigeration beforehand.

Overall, both services offer reliable national deliveries with industry-standard rates compared to other meal kit providers.

With Delivery and Shipping out of the way let us take a look at how these two meal kit companies are similar in general?

Similarities Between Freshly and Hello Fresh

Freshly and Hello Fresh are both meal delivery services that allow customers to enjoy fresh, healthy meals without the hassle of grocery shopping or cooking.

Although they have different approaches to meal selection and preparation, there are several similarities between the two services.

Both Freshly and Hello Fresh strive to provide their customers with high-quality, fresh ingredients that are packed with flavor and nutritional value.

They also offer a wide range of meal plans and options to accommodate dietary restrictions and personal preferences.

In terms of price, both services fall within a similar range based on the chosen plan and number of servings.

While both services operate in a similar fashion, their approach to meal preparation differs slightly.

Freshly offers fully cooked meals that are ready to eat in just a few minutes in the microwave.

Meanwhile, Hello Fresh provides customers with pre-portioned ingredients along with recipe cards so they can cook their meals from scratch.

Overall, the similarities between Freshly and Hello Fresh make it difficult for consumers to decide which service is best for them without weighing individual preferences carefully.

Focus on Convenience and Healthy Eating

Freshly and Hello Fresh are popular meal delivery services that focus on convenience and healthy eating.

Both services allow customers to enjoy delicious, chef-prepared meals without the hassle of shopping or meal prep.

When it comes to convenience, both Freshly and Hello Fresh offer weekly deliveries that arrive at your doorstep with everything you need for a delicious meal.

The primary difference is in the meal prep: Freshly’s meals arrive fully cooked and ready to heat and serve, while Hello Fresh’s meals require some basic cooking skills.

This makes Freshly ideal for those who want great tasting food without any fuss or hassle.

In terms of healthy eating, both services offer a range of options to accommodate different dietary restrictions such as gluten-free or vegetarian diets.

While Freshly offers over 30 meals per week to choose from, including options for those with gluten-free, soy-free or peanut allergies or sensitivities; Hello Fresh offers over 25 recipes per week that cater to vegetarian, pescatarian, and calorie-smart options.

Overall, if you’re looking for the ultimate in convenience without any meal prep or cleanup, Freshly is your best bet.

However, if you prefer a bit of cooking and want more flexibility in terms of meal options and dietary restrictions, Hello Fresh might be a better fit.

Customizable Options

Freshly and Hello Fresh offer customizable options for their customers.

Both services allow users to choose from a variety of meal options according to their dietary preferences, such as vegetarian or gluten-free diets.

Hello Fresh also offers low-calorie choices under 650 calories per serving.

In terms of customizability, Freshly allows users to indicate any ingredients they dislike or allergies they have, whereas Hello Fresh doesn’t take specific ingredient requests.

Overall, when it comes to customization, Freshly edges out Hello Fresh slightly with its ability to accommodate specific dislikes and allergies.

Moving onto another important factor to consider when choosing a meal delivery service- availability.

Both Freshly and HelloFresh are available in several states in the US.

However, there are differences between where each service is available.

Freshly delivers meals nationwide throughout the continental US while HelloFresh is also available in Canada, Western Europe, New Zealand and Australia.

If you’re outside of these locations you may want to check their website for any updates on expansion plans.

Availability in the United States and Select Countries

Freshly and Hello Fresh are both meal delivery services that operate in various parts of the world.

However, their availability varies depending on location.

Let’s take a closer look at where these services are available.

Freshly is only available in the United States, delivering to all 48 continental states.

They do not currently deliver to Alaska or Hawaii.

On the other hand, Hello Fresh operates in several countries including the United States, Canada, and several European countries such as Germany, Austria, and Switzerland.

As seen from the table above, if you reside outside of the continental US, then Freshly is not an option for you.

However, if you live in Canada or certain parts of Europe like Germany or Austria, then Hello Fresh is available to you.

It’s worth noting that even within their area of operation, certain ZIP codes may not be eligible for delivery.

Be sure to check whether your ZIP code is serviceable before committing to either meal delivery service.

In summary, while Freshly delivers exclusively within the United States (excluding Alaska and Hawaii), Hello Fresh has a broader reach with operations across various countries in North America and Europe.

Moving forward with our comparison between Freshly vs Hello Fresh let us now explore which meal delivery service will work best for your specific needs.

Which Meal Delivery Service is Right for You?

When it comes to choosing a meal delivery service, the options can seem endless.

If you value convenience above all else and are happy to pay a little extra for pre-cooked meals that are ready to heat and eat, then Freshly might be the right choice for you.

On the other hand, if you enjoy cooking and want more control over your meals, Hello Fresh’s variety of fresh ingredients and detailed recipes could be just what you’re looking for.

Remember, there’s no one-size-fits-all answer when it comes to meal delivery services.

Take into account your dietary needs, budget constraints, personal preferences and time limitations before making a decision.


To sum up, when it comes to choosing between Freshly and Hello Fresh, it ultimately depends on your personal preferences and dietary needs.

Both meal delivery services offer convenient options for busy individuals seeking healthy and tasty meals without the hassle of grocery shopping and cooking from scratch.

Freshly may be a better choice for individuals who don’t enjoy cooking or want to save time on meal prep but still want to eat healthy.

On the other hand, Hello Fresh is ideal for those seeking more variety in their meals and enjoy creating delicious dishes from fresh ingredients.

Freshly vs Hello Fresh: Which is Better?

Andrew Gray
Considering Freshly versus Hello Fresh? We'll break it down for you! We'll compare the meal options, delivery services, and overall experiences of these meal kit companies to help you make an informed choice.
5 from 1 vote
Prep Time 15 minutes
Cook Time 15 minutes
Total Time 30 minutes
Course This vs That
Servings 1 Serving


  • Freshly
  • Hello Fresh


  • Choose between two items based on your preference and availability.
  • Follow the cooking directions for your chosen option, using the appropriate ratio of ingredients.
  • Prepare it according to your desired recipes.
  • Incorporate them into your dish, adjusting the amount to suit your taste.
  • Enjoy the unique taste experience and experiment with different dishes to explore their versatility.
Keyword Freshly vs Hello Fresh
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