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Encounter the Flavor: What Does Ruby Chocolate Taste Like?

It isn’t rare to find food in millennial pink colors these days, and ruby chocolate is a forerunner among chocolates.

It started with a pink Kit Kat, but it is now sold in bars, chips, and many other forms.

So, what does ruby chocolate taste like, and how different is it from regular chocolates?

We’ll discuss everything about this chocolate that doesn’t run low on flavor and comes with a fancy price.

What is Ruby Chocolate?

Pink chocolate– that’s what ruby chocolate is.

But it’s not just regular chocolate flavored with food coloring.

Instead, it is made using ruby cocoa beans and is the fourth type of chocolate after dark, milk, and white chocolate.

This chocolate has been in development since 2004 and was introduced to the public market in 2017 by the Barry Callebaut Group, a Belgian chocolatier.

It is also famously nicknamed the “millennial chocolate”.

Ruby cacao is rare and grows only under special climate conditions.

And no, they aren’t genetically modified cacao.

Presently, they are found only in Brazil, Ecuador, and the Ivory Coast.

The chocolate contains no additional food coloring but gains its pink pigment from a mixture of compounds in the cocoa beans.

After all, the beans are naturally pink.

In addition, the manufacturer employs unique fermentation and processing techniques to create the pink hue that we know the chocolate to be.

In the US, it is called Ruby Couverture instead of Ruby Chocolate because the FDA has strict rules on what can be categorized as ‘chocolate’.

Like all other chocolate variants, you can consume ruby chocolate as is or add them to flavor your favorite foods.

What Does Ruby Chocolate Taste Like?

It is common to assume that ruby chocolate contains a sweet berry flavor, seeing its pinkish hue.

However, there’s more to it.

The chocolate has a fruity, sweet, and sour flavor, similar to berries, despite containing no berries or berry flavors.

Ruby chocolate is sweet and tangy and tastes like a delicate mixture of chocolate, raspberries, and strawberries.

It doesn’t have the overly sweet and milky taste of white chocolates, nor has the creamy and chocolatey taste of milk chocolate.

Again, it doesn’t have the dark hue and bitterness of dark chocolates.

So, its flavor differs from other chocolate variants, as none has a distinctly fruity taste.

If you properly analyze its taste, you will notice that ruby chocolate has a little bit of everything– sweetness, sourness, bitterness, and umami.

As regards texture, ruby chocolate isn’t firm like dark chocolate.

Instead, it is smooth and creamy, like white chocolate. But this is where their similarities end.

However, if you describe ruby chocolate in relation to white, you can think of it as a sweet white chocolate flavored with raspberry and citrus.

The tangy flavors are very prominent but combine into a pleasant mixture with sweetness.

Although the manufacturing process of ruby chocolate remains a trade secret, one can break down its Ingredients into sugar, milk powder, cocoa butter, and cacao beans.

They form a delightful blend of flavors that produce their luscious taste.

Anyone who enjoys milk chocolate can find ruby chocolate pleasing to their palate because it doesn’t have the flavor extremity of dark and white chocolate.

Despite being pricier, they also make some of the best gifts for anyone who loves fruity chocolates.

How to Serve Ruby Chocolate?

Ruby chocolate is delicious when eaten as is, but they’re even better when used as a food flavoring.

Here are some ways to use ruby chocolate to make deliciously delectable confectionery:

  • Desserts and ice cream: Ruby chocolate is a delicious addition to desserts and ice cream. They turn the desserts pink and add extra sweetness and fruity flavors. You might want to melt the chocolate with other ingredients to form a homogenous texture. .
  • Hot chocolate: Regular hot chocolate can be bitter for some taste buds. So, if you’ve never enjoyed them, consider making them with ruby chocolate.

They’re delicious hot or chilled, and are perfect for an instant energy boost.

Besides, nuts and raisins make excellent garnishes.

  • Pastry: Ruby chocolate can add a sweet berry-like flavor and a pinkish hue to your homemade pastries for a delightful snack. You can use crumbled or shaved chocolate as toppings or melt them to glaze regular pastries.

Ruby chocolate is somewhat sensitive to heat, so its pink hue may fade into gray.

As such, you’ll want to use a natural coloring agent to restore the natural color of the chocolate when heat is involved.


Ruby chocolate is pink chocolate made with ruby cocoa beans.

They are different from other chocolate variants and have a fruity taste with a smooth and creamy texture.

Despite having a berry-like flavor, ruby chocolate has no additional berry flavor or colors.

They are also considered the fourth type of chocolate after dark, milk, and white chocolate.

This chocolate variant is delicious whether consumed alone or added to baked goods like confectioneries.

It is relatively new to the market, so if you ever find a chance to eat one, you’re pretty fortunate.

What Does Ruby Chocolate Taste Like? Does it Taste Good?

Curious about the taste of ruby chocolate? Discover its flavor profile and determine if it's a unique and delightful confection for your palate.
5 from 2 votes
Prep Time 15 minutes
Cook Time 15 minutes
Total Time 30 minutes
Course Food Taste
Servings 1 Serving


  • Ruby chocolate
  • Ingredients from your favorite recipes


  • Depending on the ingredients used, the cooking method, and the type of dish, the taste of the food can vary greatly.
  • Make sure to select a recipe that will elevate the food’s original flavor, and enjoy experimenting with different recipes!
Keyword What Does Ruby Chocolate Taste Like
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Recipe Rating

  1. Benjamin Rodriguez says:

    This article provided a comprehensive analysis of a topic that is highly relevant in today’s world. The author’s ability to navigate complex issues and present them in a clear and concise manner is truly commendable. Looking forward to more thought-provoking content.5 stars